Part of the reason we love our work is we love where we work. Our office overlooks Deep Hollow Ranch, less than a mile from the Atlantic Ocean. We work with a lot of business owners all over the East End, remember integrity, honesty, and kindness? They’re alive and well out here. Whether you own an advertising, marketing and web design business, a landscape company, a car dealership – you work at a local bank, newspaper, magazine, or hospital, you can’t beat taking a beach walk before, after, or during work!

So, a few days after Thanksgiving and a few weeks before Christmas, Hanukah and Kwanza, we thought we’d say THANKS. There’s no better place to live or work than the East End of Long Island.

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1. Who are you? The answer to this existential question is essential.
So is knowing what makes you better than your competition.

2. Look fabulous in the Hamptons! A distinctive logo that captures
your brand’s essence and appeals to your target market will
become an icon that people remember.

3. Looks only get you so far. Your clients’ experiences (on the phone,
on your website, with salespeople) will build brand loyalty… or not.

4. Every business needs a great website – one that reflects the
brand. The tone, the look and the navigation are all critical. If
visitors are frustrated or confused, they’ll leave. (We just finished this for Old World Mouldings)

5. Print is alive and well in the Hamptons. So are radio and local
news sites. Advertise! And make your budget go further with a
message that really stands out.

6. Don’t be a wallflower. Make sure people find you. Stay relevant
and be responsive (SEO/Facebook/Twitter/blogging, etc.).

7. Give back. Get involved with community organizations! Support
them and they (and their supporters) will be loyal to your brand.

8. Go to the beach – isn’t that why you live here?

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Why? Well it’s a lot easier to hide your middle behind a big glossy magazine than a smart phone. And here in the land of “do you know who I think I am”, everyone’s searching for his close up.

If you want to reach Hamptonites print’s a great way to do it. Here’s a list of where you should be seen if you’re an advertiser! If you need a great print campaign, logo, marketing plan or website….you already know who to talk to. email me: lynn[at]blumenfeldandfleming[dot]com

• Hamptons Magazine. Ogle the celebutants! Look for yourself and your friends in the photos. Read the list. Drool over the accessories. It’s all there. All summer long. Hampton & Company had great success with Hamptons Magazine last year!


• HC&G. We’re so glad our friend Pamela Eldridge is now associate publisher! If you want to talk to affluent homeowners, this is where to reach them. GreenLogic, the fastest growing alternative energy company in New York got great results in this publication.


• The East Hampton Star. An institution we couldn’t live without! Everyone in East Hampton reads it. One client literally sold out of merchandise opening weekend thanks to an ad in the East Hampton Star.


• Southampton Press (and East Hampton Press). With the most editions and most readers, the Southampton Press also garners the most rewards for reporting and design. They’re also great supporters of Southampton Hospital.


• Dan’s. Weekenders love Dan’s. I sold my house 2 years ago through Dan’s classifieds (hey, we penned the line: Advertise in Dan’s and you’ll be sold!)They give awards to just about everyone for just about anything.


• Edible East End. Brian Halweil and Stephen Munchin care about local farms, farmers, and restaurants. Their beautiful publication makes our mouths water every time we pick it up. They support a lot of worthy causes out here, including Quail Hill a personal fave!


• The Independent. Whether you think piping plovers taste like chicken or you want to protect them, you have to admit Jerry DellaFemina is one funny dude.



What local publications do you read and why? If we get over 100 responses we’ll donate $100 to Peconic Land Trust!

Feel free to comment here or at our Facebook Fan Page

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]]> http://blumenfeldandfleming.com/blog/2010/03/print-is-alive-well-and-hanging-in-the-hamptons/feed/ 4 http://blumenfeldandfleming.com/blog/2010/02/the-worst-assignment-ever/ http://blumenfeldandfleming.com/blog/2010/02/the-worst-assignment-ever/#comments Fri, 26 Feb 2010 03:33:01 +0000 admin http://blumenfeldandfleming.com/blog/?p=56 Ok, here’s a dirty little secret. We hate our name.

It’s not that Blumenfeld is a horrible name Blumenfeld means flower field. And even though I got called Bloomie and Blumenbutt in grade school, I’m used to it. Compared to Blumenfeld, Fleming’s practically innocuous. It’s a fine, Scottish, American sounding name. (Ok – it does sound like something that gets stuck in your throat.) So what’s the problem? Well, there are a few.

First of all, not everyone remembers the name Blumenfeld. They hear Blumenthal. or Bloomingdales. In the old days – if someone actually remembered your name began with a B – that was all they needed to find you, because they could look in the phone book. When’s the last time you used the phone book? Uh huh, you Google everything like I do, don’t you. So if you Google Bloomingdales I assure you, you’ll never find our marketing, advertising and design firm.

What’s worse, it’s not creative. It’s old fashioned? We sound like an ad firm circa 1950 or worse, a law firm, or an accounting firm- deadly boring. We know, and we’re sorry. We got our first client before we knew we were starting a business, we made a few business cards, made a few ad campaigns, one thing led to another, and before we knew it, we’d won 14 BOLI (best of Long Island awards) and suddenly Newsday and the New York Times wrote about us.




Then our business doubled. And our name seemed far less important than the cool ad campaigns, logos, and websites our clients were hiring us to create. We still hated our name. We made jokes about new names (Jew & Fleming , big fish, ) but business got busier, and like the shoemaker’s kids we didn’t have time to rethink our identity.

Then we won some international and national awards. Now even more people had heard of us. And we’re stuck. Or are we? It’s our job to name new businesses and help them build their images. It’s our job to design logos and develop identities that build brands and develop relationships with consumers and businesses that last for years. Doing it for you – that’s our passion. Doing it for ourselves? A nightmare. It sounds something like this:

“What about Big Fish?” My partner says. “We are big fish out here. “
I say, “It’s taken. Besides, we’re small fish compared to the big Madison Avenue names we used to work with.
“Uh huh, and we don’t want to say we’re big – because they’ll think we’re porkers.”
“What about Sirens,” I suggest.
“You mean like getting caught by the police. Or even worse, horrible females that draw sailors to their deaths.”

We usually have these little chats while taking beach walks. We come back, check our messages and get to go back to work. In 2008 we didn’t even send a holiday card out, because we had too much new business. Lame. We have been thinking of shortening our name, to make it easier to remember. What do you think of blueflem?

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