Blumenfeld and Fleming » advertising http://blumenfeldandfleming.com/blog our take on advertising + design + marketing + life Wed, 30 Nov 2011 16:13:35 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How to build your Brand in the Hamptons! http://blumenfeldandfleming.com/blog/2010/03/how-to-build-your-brand-in-the-hamptons/ http://blumenfeldandfleming.com/blog/2010/03/how-to-build-your-brand-in-the-hamptons/#comments Wed, 24 Mar 2010 16:01:30 +0000 admin http://blumenfeldandfleming.com/blog/?p=90 Picture 9.pngSo, you want your business to rock this summer. You want to build fans, friends and profits. Building your brand is an investment that pays. When you build your brand you build relationships and you stay memorable! You elevate employee enthusiasm and customer loyalty. And especially in this economy, your business seems vital while your competitors fade into oblivion!
Call b+f and we’ll help you build your brands, like we’ve helped these guys.

1. Who are you? The answer to this existential question is essential.
So is knowing what makes you better than your competition.

2. Look fabulous in the Hamptons! A distinctive logo that captures
your brand’s essence and appeals to your target market will
become an icon that people remember.

3. Looks only get you so far. Your clients’ experiences (on the phone,
on your website, with salespeople) will build brand loyalty… or not.

4. Every business needs a great website – one that reflects the
brand. The tone, the look and the navigation are all critical. If
visitors are frustrated or confused, they’ll leave. (We just finished this for Old World Mouldings)

5. Print is alive and well in the Hamptons. So are radio and local
news sites. Advertise! And make your budget go further with a
message that really stands out.

6. Don’t be a wallflower. Make sure people find you. Stay relevant
and be responsive (SEO/Facebook/Twitter/blogging, etc.).

7. Give back. Get involved with community organizations! Support
them and they (and their supporters) will be loyal to your brand.

8. Go to the beach – isn’t that why you live here?

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]]> http://blumenfeldandfleming.com/blog/2010/03/how-to-build-your-brand-in-the-hamptons/feed/ 2 PRINT IS ALIVE, WELL AND HANGING IN THE HAMPTONS http://blumenfeldandfleming.com/blog/2010/03/print-is-alive-well-and-hanging-in-the-hamptons/ http://blumenfeldandfleming.com/blog/2010/03/print-is-alive-well-and-hanging-in-the-hamptons/#comments Mon, 08 Mar 2010 20:22:07 +0000 admin http://blumenfeldandfleming.com/blog/?p=70 Picture 7.pngHave you heard the rumor that print is dead? Not here on the East End! If you’re grieving the loss of Gourmet Magazine or Metropolitan Home, wipe away the tears, dearie, because here in the fabulous Hamptons, print is alive and kicking.

Why? Well it’s a lot easier to hide your middle behind a big glossy magazine than a smart phone. And here in the land of “do you know who I think I am”, everyone’s searching for his close up.

If you want to reach Hamptonites print’s a great way to do it. Here’s a list of where you should be seen if you’re an advertiser! If you need a great print campaign, logo, marketing plan or website….you already know who to talk to. email me: lynn[at]blumenfeldandfleming[dot]com


  • Hamptons Magazine. Ogle the celebutants! Look for yourself and your friends in the photos. Read the list. Drool over the accessories. It’s all there. All summer long. Hampton & Company had great success with Hamptons Magazine last year!

  • HC&G. We’re so glad our friend Pamela Eldridge is now associate publisher! If you want to talk to affluent homeowners, this is where to reach them. GreenLogic, the fastest growing alternative energy company in New York got great results in this publication.

  • The East Hampton Star. An institution we couldn’t live without! Everyone in East Hampton reads it. One client literally sold out of merchandise opening weekend thanks to an ad in the East Hampton Star.

  • Southampton Press (and East Hampton Press). With the most editions and most readers, the Southampton Press also garners the most rewards for reporting and design. They’re also great supporters of Southampton Hospital.

  • Dan’s. Weekenders love Dan’s. I sold my house 2 years ago through Dan’s classifieds (hey, we penned the line: Advertise in Dan’s and you’ll be sold!)They give awards to just about everyone for just about anything.

  • Edible East End. Brian Halweil and Stephen Munchin care about local farms, farmers, and restaurants. Their beautiful publication makes our mouths water every time we pick it up. They support a lot of worthy causes out here, including Quail Hill a personal fave!

  • The Independent. Whether you think piping plovers taste like chicken or you want to protect them, you have to admit Jerry DellaFemina is one funny dude.