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	<title>Blumenfeld and Fleming</title>
	<link>http://blumenfeldandfleming.com/blog</link>
	<description>our take on advertising + design + marketing + life</description>
	<lastBuildDate>Mon, 23 Aug 2010 17:30:45 +0000</lastBuildDate>
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		<title>Dog Days of Summer</title>
		<description><![CDATA[This was the second hottest July on record in the history of New York. Ditch Plain Beach looks like Coney Island, and it’s probably easier to find a parking spot there! It’s finally August when things get really hot. The Romans called these “the dog days” because Sirius the dog star is so prominent now. [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/08/dog-days-of-summer/</link>
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		<title>The ad that got the client fired! (Only in the Hamptons, folks!)</title>
		<description><![CDATA[Over the past 20 years, we’ve created a lot of ad campaigns. One of Jill’s was on the
Super Bowl. Wilson Sporting Goods. One of Lynn’s was so controversial it could only run after 9pm… Clairol Herbal Essences. We’ve come up with campaigns that were loved

 and ad campaigns that we’d rather not take credit for [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/07/the-ad-that-got-the-client-fired-only-in-the-hamptons-folks/</link>
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		<title>6 things to think about when it comes to your logo!</title>
		<description><![CDATA[Ok – before we get into this conversation let’s get this out of the way: Why is a
logo so important? It’s the unifying element or uniform your brand wears every
day. It’s the first impression, the lasting impression…it’s the essence of your
brand’s graphic communication over time. So if you’re starting a company, need
a logo update, or [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/07/6-things-to-think-about-when-it-comes-to-your-logo/</link>
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		<title>They’re here!!!! And we don’t want them to go anywhere else!</title>
		<description><![CDATA[A blog about the fabulous Hamptonites and why we love them. 
The magazine, Homes of the Hamptons, says their readers’ average household income is $626,000. Dan’s says their readers’ average household income is $381,000. According to Saunders, the average price first quarter for homes in 2010 for the Village of Sagaponack is $6,053,571. And Range [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/07/they%e2%80%99re-here-and-we-don%e2%80%99t-want-them-to-go-anywhere-else/</link>
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		<title>“April is our August”</title>
		<description><![CDATA[What does that mean? August is when the Hamptons explodes. The traffic, the parties, the celebutants are all here and every business is operating at full tilt. But at b+f April is our August – because we have to help lots of businesses get ready for “THEM.” That means we’ve been super busy but don’t [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/05/%e2%80%9capril-is-our-august%e2%80%9d/</link>
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		<title>How to build your Brand in the Hamptons!</title>
		<description><![CDATA[So, you want your business to rock this summer. You want to build fans, friends and profits. Building your brand is an investment that pays. When you build your brand you build relationships and you stay memorable! You elevate employee enthusiasm and customer loyalty. And especially in this economy, your business seems vital while your [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/03/how-to-build-your-brand-in-the-hamptons/</link>
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		<title>PRINT IS ALIVE, WELL AND HANGING IN THE HAMPTONS</title>
		<description><![CDATA[Have you heard the rumor that print is dead? Not here on the East End! If you’re grieving the loss of Gourmet Magazine or Metropolitan Home, wipe away the tears, dearie, because here in the fabulous Hamptons, print is alive and kicking.
Why? Well it’s a lot easier to hide your middle behind a big glossy [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/03/print-is-alive-well-and-hanging-in-the-hamptons/</link>
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		<title>The Worst Assignment Ever!</title>
		<description><![CDATA[Ok, here’s a dirty little secret. We hate our name.
It’s not that Blumenfeld is a horrible name Blumenfeld means flower field. And even though I got called Bloomie and Blumenbutt in grade school, I’m used to it. Compared to Blumenfeld, Fleming’s practically innocuous. It’s a fine, Scottish, American sounding name. (Ok – it does sound [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/02/the-worst-assignment-ever/</link>
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		<title>Super Bowl. Not so super ads!</title>
		<description><![CDATA[OK – The Saints won (Lynn’s happy, Jill could care less.) But which brands won the Super Bowl? Jill barely watched the game. (She didn’t even watch the year her Wilson spot was on the Super Bowl. (Click to watch)  Lynn (of course) has an opinion. Overall &#8211; she kept wondering WHY did anyone [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/02/super-bowl-not-so-super-ads/</link>
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		<title>and a web we go</title>
		<description><![CDATA[This blumenfeld + fleming blog is going to be brief because we’re very busy! We recently finished creating a website for a construction company: www.demartinoconstruction.com, we’re about to finish one for a moulding and millwork company. And we have at least 7 other websites in the pipeline.
Why are so many people calling blumenfeld + fleming [...]]]></description>
		<link>http://blumenfeldandfleming.com/blog/2010/02/and-a-web-we-go/</link>
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