our take on advertising + design + marketing + life
With all the noise, we mean news, about our hometown in the Wall Street Journal, the New York Times and even London’s Tattler Magazine, we thought we’d write a blog about what’s going on in Montauk, New York.
Coast, opens in the Luigi’s location the first weekend in May. Owned by Tony & Sue Berkhofer (he [...]
Late in 2010, The American Psychiatric Association announced it was probably dropping narcissistic personality disorder from its highly influential Diagnostic and Statistical Manual of Mental Disorders. They were considering the change because narcissism is so prevalent. You can blame the Kardashians, but honestly, they’re not the only one at fault. A culture obsessed with “15 [...]
Do you love the fact that you can swim in our bays? Do you appreciate our beautiful trails, the osprey nests and wildlife out here? Wonder who fights developers and encourages lawmakers to make decisions that protect the environment? And who do you think is in the classrooms and on the fields turning students into [...]
OK, true confession. We don’t love football. In fact, pretty much the only football game either one of us has ever watched is the Super Bowl (unless you count Friday Night Lights). Now here’s a real shocker, even thought we both make TV commercials, we rarely watch them. Just like millions, [...]
I didn’t want to take computer science class at Emory. The giant, unwieldy, ugly beige box intimidated me. When Jill and I got our first real jobs in advertising at Young & Rubicam and Lord Geller in the early 80’s, copywriters typed on word processors, art directors hand-set type, and commercials were shot on film [...]
Ten years later, you still know exactly where you were.
Who you were with.
Who you knew who might be in danger.
I moved here on September 1, 2001. The morning of September 11, I was living in an East Hampton rental with no TV. A friend instant messaged me saying a plane had hit the [...]
Over the past 20 years, we’ve created a lot of ad campaigns. One of Jill’s was on the
Super Bowl. Wilson Sporting Goods. One of Lynn’s was so controversial it could only run after 9pm… Clairol Herbal Essences. We’ve come up with campaigns that were loved
and ad campaigns that we’d rather not take credit for [...]
Ok – before we get into this conversation let’s get this out of the way: Why is a
logo so important? It’s the unifying element or uniform your brand wears every
day. It’s the first impression, the lasting impression…it’s the essence of your
brand’s graphic communication over time. So if you’re starting a company, need
a logo update, or [...]
A blog about the fabulous Hamptonites and why we love them.
The magazine, Homes of the Hamptons, says their readers’ average household income is $626,000. Dan’s says their readers’ average household income is $381,000. According to Saunders, the average price first quarter for homes in 2010 for the Village of Sagaponack is $6,053,571. And Range [...]
What does that mean? August is when the Hamptons explodes. The traffic, the parties, the celebutants are all here and every business is operating at full tilt. But at b+f April is our August – because we have to help lots of businesses get ready for “THEM.” That means we’ve been super busy but don’t [...]
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