Part of the reason we love our work is we love where we work. Our office overlooks Deep Hollow Ranch, less than a mile from the Atlantic Ocean. We work with a lot of business owners all over the East End, remember integrity, honesty, and kindness? They’re alive and well out here. Whether you own an advertising, marketing and web design business, a landscape company, a car dealership – you work at a local bank, newspaper, magazine, or hospital, you can’t beat taking a beach walk before, after, or during work!

So, a few days after Thanksgiving and a few weeks before Christmas, Hanukah and Kwanza, we thought we’d say THANKS. There’s no better place to live or work than the East End of Long Island.

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Long Island Aquarium & Exhibition Center

We’ve been working closely with our friends at the former Atlantis Marine world to create this new logo and ad campaign. And we’re all a flutter about the new Butterflies exhibit!

Suffolk County National Bank

We were fortunate to creative direct this TV spot that Plum TV did a great job producing. Click here to watch it. We’ve also created new print ads, radio spots and a series of brochures for SCNB!




Southampton Hospital

This is the first ad we’ve created in a new emotional campaign that reminds the community how much we all rely upon Southampton Hospital. We also developed this print and banner campaign to remind people that the excellent services they need are right here.

Hampton Hills

We don’t golf, but it doesn’t stop us from appreciating this members-only golfer’s oasis in Westhampton Beach that just got a new logo, new website and web-banner campaign on Hamptons.com

Coming soon from b+f!

Want to get in shape this summer? Coach Minardi will make it happen, his new website is almost ready. This new logo for CCOM will debut on their new website and Main Beach is being programmed right now too. SWEET! Want to get your new website and logo in shape? B+f will make it happen! Just give us a call.

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Everyone knows it’s better to give than receive, especially to the Red Cross Blood Bank!

Here are some of our favorite do-gooders in the Hamptons and around the world. Feel free to share the list and  click on any one of the links to learn more. And, feel free to tell us who you love and why! Happy Holidays, share the joy, count your blessings and give what you can. We’ll see you in the New Year!

Lynn + Jill

1. Local Food Pantries & Island Harvest
The idea that people could go hungry in the Hamptons seems impossible – with all the left over lobster and steak we’ve seen at $400 plate galas. But it’s true. As oil prices and unemployment go up many local residents’ cupboards have gone bare. Buying a turkey for a family in need or sending a check to your local food pantry are easy ways to help.

2. Peconic Land Trust, Concerned Citizens of Montauk & Group for the East End
If you moved here for the same reasons we did and you’re simply in love with this part of the world, we encourage to you preserve and protect it.

3. Heifer
Five years ago Jill and her daughter Maggie spend a few days at a Heifer camp. They came back inspired and knowledgeable about how much Americans consumerversus other countries. Since then we’ve been supporting this super-cool organization that donates cows, chicks, pigs and bunnies to impoverished communities and teaches them how to support themselves.

4. VDAY!
Dedicated to ending Violence against Women and Girls.Eve Ensler is one of Lynn’s mentors and heroes and Lynn was on the founding committee of VDAY. Protecting women and girls around the world is near and dear to our hearts. VDAY has virtually no overhead 96% of every dollar goes straight to the cause.

5. Paddlers For Humanity.
Don’t float through life, Paddle and Make a Difference.We love this small local charity. The generosity of spirit and the athleticism and the sheer determination they bring to everything they do is awesome. And they raise money for local and global good works.

6. Doctors without Borders.
Whenever there’s a disaster, this group is there. Katrina, The Tsunami, Haiti – these doctors fly in and get the job done.

7. Fighting Chance.
The C word. It’s pretty overwhelming. Fighting chance offers cancer counseling, patient navigation, resources and more free-of-charge to cancer patients and their families on the East End.

8. Wait wait there’s more! We also love and support:
Project Most, The Retreat, The Fresh Air Fund, CMEE, ARF, The Clamshell Foundation, Montauk Medical Center, Southampton Hospital and Swim Across America, Fiver,  Acumen. Safewaternetwork, Karmakidsart, and of course, the Montauk Fire Department.

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1. Who are you? The answer to this existential question is essential.
So is knowing what makes you better than your competition.

2. Look fabulous in the Hamptons! A distinctive logo that captures
your brand’s essence and appeals to your target market will
become an icon that people remember.

3. Looks only get you so far. Your clients’ experiences (on the phone,
on your website, with salespeople) will build brand loyalty… or not.

4. Every business needs a great website – one that reflects the
brand. The tone, the look and the navigation are all critical. If
visitors are frustrated or confused, they’ll leave. (We just finished this for Old World Mouldings)

5. Print is alive and well in the Hamptons. So are radio and local
news sites. Advertise! And make your budget go further with a
message that really stands out.

6. Don’t be a wallflower. Make sure people find you. Stay relevant
and be responsive (SEO/Facebook/Twitter/blogging, etc.).

7. Give back. Get involved with community organizations! Support
them and they (and their supporters) will be loyal to your brand.

8. Go to the beach – isn’t that why you live here?

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Why? Well it’s a lot easier to hide your middle behind a big glossy magazine than a smart phone. And here in the land of “do you know who I think I am”, everyone’s searching for his close up.

If you want to reach Hamptonites print’s a great way to do it. Here’s a list of where you should be seen if you’re an advertiser! If you need a great print campaign, logo, marketing plan or website….you already know who to talk to. email me: lynn[at]blumenfeldandfleming[dot]com

• Hamptons Magazine. Ogle the celebutants! Look for yourself and your friends in the photos. Read the list. Drool over the accessories. It’s all there. All summer long. Hampton & Company had great success with Hamptons Magazine last year!


• HC&G. We’re so glad our friend Pamela Eldridge is now associate publisher! If you want to talk to affluent homeowners, this is where to reach them. GreenLogic, the fastest growing alternative energy company in New York got great results in this publication.


• The East Hampton Star. An institution we couldn’t live without! Everyone in East Hampton reads it. One client literally sold out of merchandise opening weekend thanks to an ad in the East Hampton Star.


• Southampton Press (and East Hampton Press). With the most editions and most readers, the Southampton Press also garners the most rewards for reporting and design. They’re also great supporters of Southampton Hospital.


• Dan’s. Weekenders love Dan’s. I sold my house 2 years ago through Dan’s classifieds (hey, we penned the line: Advertise in Dan’s and you’ll be sold!)They give awards to just about everyone for just about anything.


• Edible East End. Brian Halweil and Stephen Munchin care about local farms, farmers, and restaurants. Their beautiful publication makes our mouths water every time we pick it up. They support a lot of worthy causes out here, including Quail Hill a personal fave!


• The Independent. Whether you think piping plovers taste like chicken or you want to protect them, you have to admit Jerry DellaFemina is one funny dude.



What local publications do you read and why? If we get over 100 responses we’ll donate $100 to Peconic Land Trust!

Feel free to comment here or at our Facebook Fan Page

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]]> http://blumenfeldandfleming.com/blog/2010/03/print-is-alive-well-and-hanging-in-the-hamptons/feed/ 4 http://blumenfeldandfleming.com/blog/2010/02/the-worst-assignment-ever/ http://blumenfeldandfleming.com/blog/2010/02/the-worst-assignment-ever/#comments Fri, 26 Feb 2010 03:33:01 +0000 admin http://blumenfeldandfleming.com/blog/?p=56 Ok, here’s a dirty little secret. We hate our name.

It’s not that Blumenfeld is a horrible name Blumenfeld means flower field. And even though I got called Bloomie and Blumenbutt in grade school, I’m used to it. Compared to Blumenfeld, Fleming’s practically innocuous. It’s a fine, Scottish, American sounding name. (Ok – it does sound like something that gets stuck in your throat.) So what’s the problem? Well, there are a few.

First of all, not everyone remembers the name Blumenfeld. They hear Blumenthal. or Bloomingdales. In the old days – if someone actually remembered your name began with a B – that was all they needed to find you, because they could look in the phone book. When’s the last time you used the phone book? Uh huh, you Google everything like I do, don’t you. So if you Google Bloomingdales I assure you, you’ll never find our marketing, advertising and design firm.

What’s worse, it’s not creative. It’s old fashioned? We sound like an ad firm circa 1950 or worse, a law firm, or an accounting firm- deadly boring. We know, and we’re sorry. We got our first client before we knew we were starting a business, we made a few business cards, made a few ad campaigns, one thing led to another, and before we knew it, we’d won 14 BOLI (best of Long Island awards) and suddenly Newsday and the New York Times wrote about us.




Then our business doubled. And our name seemed far less important than the cool ad campaigns, logos, and websites our clients were hiring us to create. We still hated our name. We made jokes about new names (Jew & Fleming , big fish, ) but business got busier, and like the shoemaker’s kids we didn’t have time to rethink our identity.

Then we won some international and national awards. Now even more people had heard of us. And we’re stuck. Or are we? It’s our job to name new businesses and help them build their images. It’s our job to design logos and develop identities that build brands and develop relationships with consumers and businesses that last for years. Doing it for you – that’s our passion. Doing it for ourselves? A nightmare. It sounds something like this:

“What about Big Fish?” My partner says. “We are big fish out here. “
I say, “It’s taken. Besides, we’re small fish compared to the big Madison Avenue names we used to work with.
“Uh huh, and we don’t want to say we’re big – because they’ll think we’re porkers.”
“What about Sirens,” I suggest.
“You mean like getting caught by the police. Or even worse, horrible females that draw sailors to their deaths.”

We usually have these little chats while taking beach walks. We come back, check our messages and get to go back to work. In 2008 we didn’t even send a holiday card out, because we had too much new business. Lame. We have been thinking of shortening our name, to make it easier to remember. What do you think of blueflem?

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