Blumenfeld and Fleming

What does that mean? August is when the Hamptons explodes. The traffic, the parties, the celebutants are all here and every business is operating at full tilt. But at b+f April is our August – because we have to help lots of businesses get ready for “THEM.” That means we’ve been super busy but don’t worry – we’ve been getting to the beach before it gets too crowded. If you want to reach folks in the fabulous Hamptons, we know how to get their attention. email us!

Here’s what’s new this season:

Race Lane – We did the logo and holding page for this new restaurant at 31 Race Lane in East Hampton, owned by Jay Plumeri and Rowaida Younes. The restaurant promises a fresh twist on delicious classics – and the renovated space with beach hues and a brighter feel looks great. Hop on over.

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Jay Flagg, Senior Managing Director of Prudential Douglas Elliman, has a new print campaign breaking in Hamptons Magazine. He’s been in the business for over 25 years and knows where the hidden gems of the Hamptons lie.

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Landscape Details has new advertising PERFECTION IS IN THE DETAILS AD HERE, and a new website www.landscapedetailsinc.com. Michael Derrig’s aesthetic is unparalleled out here, which is why he and his crew have been up before dawn every day for months.

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ELM – Ecological Landscape Management has a new logo and stationery. Website is coming. This company takes organic to level 3.0!

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Fort Pond Bay Company – the restaurant/hospitality holding company that owns Harvest, ENE, Harvest-On-Hudson, Half Moon and Stone Lion Inn has 5 new websites launching soon.

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Southampton Hospital is rolling out new and improved logos. They just won a patient safety award that no hospital in NYC won. And, the new Emergency Room opens in June.

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The Ellen Hermanson Breast Center has a new (pro bono) brochure PDF thanks to us and www.francinefleischer.com.

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Old World Mouldings has a new website www.oldworldmouldings.com.
What else is new and worth checking out? Navy Beach is a great new addition to the Montauk Dining scene, and the new chef at the Yacht Club rocks. Outeast, a new gallery space in Montauk opened right next to Duryea’s. Pamela Eldridge is the new associate publisher at HC&G. Kendal Cranston is the new editor! www.yourchitect.com is launching in the Hamptons and worth checking out!

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So, you want your business to rock this summer. You want to build fans, friends and profits. Building your brand is an investment that pays. When you build your brand you build relationships and you stay memorable! You elevate employee enthusiasm and customer loyalty. And especially in this economy, your business seems vital while your competitors fade into oblivion!
Call b+f and we’ll help you build your brands, like we’ve helped these guys.

1. Who are you? The answer to this existential question is essential.
So is knowing what makes you better than your competition.

2. Look fabulous in the Hamptons! A distinctive logo that captures
your brand’s essence and appeals to your target market will
become an icon that people remember.

3. Looks only get you so far. Your clients’ experiences (on the phone,
on your website, with salespeople) will build brand loyalty… or not.

4. Every business needs a great website – one that reflects the
brand. The tone, the look and the navigation are all critical. If
visitors are frustrated or confused, they’ll leave. (We just finished this for Old World Mouldings)

5. Print is alive and well in the Hamptons. So are radio and local
news sites. Advertise! And make your budget go further with a
message that really stands out.

6. Don’t be a wallflower. Make sure people find you. Stay relevant
and be responsive (SEO/Facebook/Twitter/blogging, etc.).

7. Give back. Get involved with community organizations! Support
them and they (and their supporters) will be loyal to your brand.

8. Go to the beach – isn’t that why you live here?

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Have you heard the rumor that print is dead? Not here on the East End! If you’re grieving the loss of Gourmet Magazine or Metropolitan Home, wipe away the tears, dearie, because here in the fabulous Hamptons, print is alive and kicking.

Why? Well it’s a lot easier to hide your middle behind a big glossy magazine than a smart phone. And here in the land of “do you know who I think I am”, everyone’s searching for his close up.

If you want to reach Hamptonites print’s a great way to do it. Here’s a list of where you should be seen if you’re an advertiser! If you need a great print campaign, logo, marketing plan or website….you already know who to talk to. email me: lynn[at]blumenfeldandfleming[dot]com

• Hamptons Magazine. Ogle the celebutants! Look for yourself and your friends in the photos. Read the list. Drool over the accessories. It’s all there. All summer long. Hampton & Company had great success with Hamptons Magazine last year!


• HC&G. We’re so glad our friend Pamela Eldridge is now associate publisher! If you want to talk to affluent homeowners, this is where to reach them. GreenLogic, the fastest growing alternative energy company in New York got great results in this publication.


• The East Hampton Star. An institution we couldn’t live without! Everyone in East Hampton reads it. One client literally sold out of merchandise opening weekend thanks to an ad in the East Hampton Star.


• Southampton Press (and East Hampton Press). With the most editions and most readers, the Southampton Press also garners the most rewards for reporting and design. They’re also great supporters of Southampton Hospital.


• Dan’s. Weekenders love Dan’s. I sold my house 2 years ago through Dan’s classifieds (hey, we penned the line: Advertise in Dan’s and you’ll be sold!)They give awards to just about everyone for just about anything.


• Edible East End. Brian Halweil and Stephen Munchin care about local farms, farmers, and restaurants. Their beautiful publication makes our mouths water every time we pick it up. They support a lot of worthy causes out here, including Quail Hill a personal fave!


• The Independent. Whether you think piping plovers taste like chicken or you want to protect them, you have to admit Jerry DellaFemina is one funny dude.



What local publications do you read and why? If we get over 100 responses we’ll donate $100 to Peconic Land Trust!

Feel free to comment here or at our Facebook Fan Page

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Ok, here’s a dirty little secret. We hate our name.

It’s not that Blumenfeld is a horrible name Blumenfeld means flower field. And even though I got called Bloomie and Blumenbutt in grade school, I’m used to it. Compared to Blumenfeld, Fleming’s practically innocuous. It’s a fine, Scottish, American sounding name. (Ok – it does sound like something that gets stuck in your throat.) So what’s the problem? Well, there are a few.

First of all, not everyone remembers the name Blumenfeld. They hear Blumenthal. or Bloomingdales. In the old days – if someone actually remembered your name began with a B – that was all they needed to find you, because they could look in the phone book. When’s the last time you used the phone book? Uh huh, you Google everything like I do, don’t you. So if you Google Bloomingdales I assure you, you’ll never find our marketing, advertising and design firm.

What’s worse, it’s not creative. It’s old fashioned? We sound like an ad firm circa 1950 or worse, a law firm, or an accounting firm- deadly boring. We know, and we’re sorry. We got our first client before we knew we were starting a business, we made a few business cards, made a few ad campaigns, one thing led to another, and before we knew it, we’d won 14 BOLI (best of Long Island awards) and suddenly Newsday and the New York Times wrote about us.




Then our business doubled. And our name seemed far less important than the cool ad campaigns, logos, and websites our clients were hiring us to create. We still hated our name. We made jokes about new names (Jew & Fleming , big fish, ) but business got busier, and like the shoemaker’s kids we didn’t have time to rethink our identity.

Then we won some international and national awards. Now even more people had heard of us. And we’re stuck. Or are we? It’s our job to name new businesses and help them build their images. It’s our job to design logos and develop identities that build brands and develop relationships with consumers and businesses that last for years. Doing it for you – that’s our passion. Doing it for ourselves? A nightmare. It sounds something like this:

“What about Big Fish?” My partner says. “We are big fish out here. “
I say, “It’s taken. Besides, we’re small fish compared to the big Madison Avenue names we used to work with.
“Uh huh, and we don’t want to say we’re big – because they’ll think we’re porkers.”
“What about Sirens,” I suggest.
“You mean like getting caught by the police. Or even worse, horrible females that draw sailors to their deaths.”

We usually have these little chats while taking beach walks. We come back, check our messages and get to go back to work. In 2008 we didn’t even send a holiday card out, because we had too much new business. Lame. We have been thinking of shortening our name, to make it easier to remember. What do you think of blueflem?

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OK – The Saints won (Lynn’s happy, Jill could care less.) But which brands won the Super Bowl? Jill barely watched the game. (She didn’t even watch the year her Wilson spot was on the Super Bowl. (Click to watch) Lynn (of course) has an opinion. Overall – she kept wondering WHY did anyone spend 3 million dollars to show me that? The ads in general were weak. That said, Lynn loved the Google spot. Why? Great demo that showed the key product features. Had a fun storyline that appealed to men and women (seduction + family).

Lynn liked Coke. Budweiser? Lame. Dodge Charger and VW spots– pretty funny. ETrade –we both like the campaign but it’s polarizing. Can’t remember what the amusing beavers were even for. Don’t want to see ugly men in underwear. Both Lynn and Jill HATE the GoDaddy spots and cannot understand why a company that wants and needs your trust would ‘go there.’ We recommend them for our clients website hosting, but their ads don’t engender confidence. Charles Barkley better put down that taco! Maybe all the great copywriters and art directors make their livings blogging or in episodic TV?

Oh- Lynn also loved the Flo TV ad edited by Will. I. Am. (but doesn’t really know what it is!) Our friend Keith Burtis has some pretty smart things to say about how the brands who advertised didn’t take advantage of social media tools, which you can read about here.

Tell us what your favorite or least favorite ad was. or more important, us if you need a TV, print or marketing campaign.

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This blumenfeld + fleming blog is going to be brief because we’re very busy! We recently finished creating a website for a construction company: www.demartinoconstruction.com, we’re about to finish one for a moulding and millwork company. And we have at least 7 other websites in the pipeline.

Why are so many people calling blumenfeld + fleming for websites? Sure, it’s because we work hard, win awards, and are fabulously fun to work with. But it’s also because businesses who didn’t need to invest in marketing their businesses when everything was booming, know they have to invest in them now. One of the most important marketing tools for any business is a well optimized website that reflects the caliber of the goods and services you’re offering. (Gee, you need a computer. Yeah – it’s that basic, but 7 years ago it wasn’t!)

Think about it, when you want something you go to Google – so does everyone else….(when’s the last time you used a phone book?) So, your website’s home page gives everyone their first impression. Like your haircut, or your storefront, your homepage should make you look great. It should reflect your brand’s essence and personality. It should navigate well – everything should be VERY easy to find (frustrated visitors leave!) And, (our personal peeve) it should definitely have your phone number.

DeMartino’s website doesn’t have a blog. (Their site is primarily used as a showcase/portfolio.) But chances are, yours should. (We’re blogging, but like the shoemaker’s kids our site hasn’t caught up with what we’re doing in real time.) Why is a blog important to your website? Well, there are a few reasons. Your blog generates keywords that speak to search engines. Search engines direct people looking for what you do or what you sell, to you. So much of sales today is guided by search engines – your blog serves as updated content and keyword rich content that Google loves. And when Google loves you, you get seen and noticed.

Other websites we’re proud of? www.kelcoland.com, www.hamptonandco.com, www.hamptonsexquisitefood.com. These websites don’t have blogs – YET! But keep checking back. More and more of our clients understand the value of blogging. (We do too, and our site needs to be updated – but like we said, we’re really busy.) That being said, if you’d like to talk to b+f about your website, your blog, your logo or advertising campaign, please call us for a free consultation.

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